PASO ROBLES VINTNERS’ AND GROWERS’ ASSOCIATION HIRES (PRVGA) HC -

PASO ROBLES VINTNERS’ AND GROWERS’ ASSOCIATION HIRES
HC NAPA FOR ONGOING PUBLIC RELATIONS

PASO ROBLES, CA—The Paso Robles Vintners’ and Growers’ Association (PRVGA) has signed with Huffman Communications (HC Napa) Napa’s only full-service Public Relations, Marketing, Graphic Design and Web Development agency, to launch and maintain an ongoing media relations campaign to attract positive media attention to this world-class wine region. The contract went into effect October 1, 2003.

The relationship includes ongoing media relations, event development and planning, developing a media tracking database, project work, clipping service, web maintenance strategies and graphic design.

“The PRVGA and HC Napa share similar objectives,” said Don J, Huffman, Principal. “Both organizations are looking to get the recognition in the wine industry they deserve – Paso Robles as a wine region that competes head-to-head with the most prestigious wine regions in the world, and HC as the premier wine Public Relations firm.”

Sheila Griffie, Executive Director of the PRVGA, said, “We chose HC because of their ability to listen to our goals and then make concrete, measurable suggestions as to how we can work together to accomplish them. They were willing to talk to our membership and our board members during the development of the proposal in order to develop the best course of action. We are impressed with their enthusiasm and their overall knowledge of the wine industry in general and Paso Robles in particular.”

Catherine Jaeger, Public Relations Manager for Meridian Vineyards and PRVGA Marketing Committee member was also pleased with the decision. “When (the marketing committee) set out to find a Public Relations firm for the PRVGA, we looked for three things: media experience, wine industry knowledge and creative innovation. HC Napa has all three.”

The Paso Robles wine country is located half way between Los Angeles and San Francisco on California’s Central Coast. With a greater day-to-night temperature swing than any other appellation in California, Paso Robles’ vines produce low yields, small clusters and high skin-to-juice ratios -- ideal for concentrated, yet balanced wines with intense varietal flavors. Paso Robles’ 70+ wineries offer world class wines in every varietal, including Cabernet Sauvignon, Zinfandel, Petite Sirah, Syrah, Chardonnay, and Rhône Varietals. For more information, visit www.pasowine.com.

As a full-service marketing and communications agency, HC Napa offers a complete package of wine-industry specific services including Media Relations, Branding, Press Kits, Wine Label Design, Sample Mailings, Event Planning, Newsletters, Wine Club Management and Direct Marketing. HC Napa also provides expert consulting for Product Launch Planning, Online Marketing, Web Site Development and Hosting, E-commerce solutions, Graphic Design, Collateral Development, Advertising and Public Relations and Strategic Planning & Counsel. For more information, to see a client roster, or to receive a free consultation about any of HC Napa’s services, call (707) 257-2585 or visit www.hcnapa.com

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