HC Napa Hires New Account Manager

HC NAPA HIRES NEW ACCOUNT MANAGER FOR STAG’S LEAP WINE CELLARS, CASTORO CELLARS AND NEW BUSINESS DEVELOPMENT

NAPA, CA – HC Napa announced today that Bethany Zepponi will step in as Account Manager to oversee Public Relations for Stag’s Leap Wine Cellars and Castoro Cellars, and to develop new wine-related Public Relations business.

Zepponi comes to HC Napa from Balzac Communications, where she provided Public Relations and Marketing services to Diageo Chateau and Estate Wines, namely Beaulieu Vineyard, Sterling Vineyards and Barton & Guestier, as well as the L.A. County Fair Wines of the World Competition.

Prior to her work with Balzac, Zepponi owned Zepponi Communcation, a Public Relations and Marketing firm based on the Central Coast. She provided Public Relations, Event Planning, Copy Writing and Direct Marketing services to a client roster that included Meridian Vineyards, The Paso Robles Vintners and Growers’ Association and Stephen Ross Wine Cellars. She also served as Executive Director of the Central Coast Wine Growers’ Association, an organization created to address issues of sustainable agriculture in Santa Barbara and San Luis Obispo Counties.

A Southerner by birth, Zepponi grew up in South Carolina, and began her career as a Direct Marketing Consultant at Response Media Products in Atlanta, GA working with clients such as Kodak and Sesame Street.

“Bethany brings to HC Napa a terrific skill set and solid credentials,” said Don Huffman, Founder. “Her enthusiasm for the wine industry pales only in comparison to her knowledge of wine marketing and public relations. Her creativity and ability to create winning programs make her a perfect fit for HC Napa.”

Zepponi agreed. “HC Napa is growing faster and smarter than any other shop in town,” she said. “Their dedication to the wine industry is what led me to their door. Don and the HC Napa team really get it. They deliver smart programs on time and with great passion. I knew immediately that I wanted to be a part of this savvy and energetic group.”

As a full-service marketing and communications agency, HC Napa offers a complete package of wine-industry specific services including Media Relations, Branding, Press Kits, Wine Label Design, Sample Mailings, Event Planning, Newsletters, Wine Club Management and Direct Marketing. HC Napa also provides expert consulting for Product Launch Planning, Online Marketing, Web Site Development and Hosting, E-commerce solutions, Graphic Design, Collateral Development, Advertising and Public Relations and Strategic Planning & Counsel. For more information, to see a client roster, or to receive a free consultation about any of HC Napa’s services, call (707) 257-2585 or visit www.hcnapa.com.

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