HC and 'Dam Fine Wines'

FOR IMMEDIATE RELEASE

July 2, 2002

Contact:
Shannon R. Williams, Huffman Communications, shannon@huffmancom.com, (707) 257-2585,
http://www.huffmancom.com

NAPA VALLEY COMMUNICATIONS FIRM REPRESENTS 'DAM FINE WINES'

NAPA, CA - Castoro Cellars of the Paso Robles winegrowing region has selected Napa Valley communications firm, Huffman Communications (HuffmanCom), for public relations representation.

One of the original wineries of the Paso Robles AVA, Castoro Cellars and winemaker, Tom Myers, are well known to the Central Coast region for producing world-class wines. However, Castoro Cellars is now ready to spread its message of producing artisan-crafted wines from a premium AVA to a larger audience. "The wines speak for themselves once people taste them. HuffmanCom will be instrumental in gaining national recognition for our brand and for this region," says Niels Udsen, Co-Founder of Castoro Cellars.

The husband and wife team of Niels and Bimmer Udsen established Castoro Cellars in the early 1980s with a laid-back, warm and welcoming style. Showcasing their sense of humor, the winery was named for the Italian translation of Niels long-time nickname, "Beaver," thus prompting the motto "Dam Fine Wines."

Castoro Cellars was also founded on the premise that high quality wines should be accessible to all consumers. "We feel wine is an essential part of the daily meal. We provide consumers with a quality wine at a price that will allow them a fine bottle with every meal," says Niels.

"The wine industry has changed dramatically in recent years. We are able to provide public relations, advertising, web development, graphic design, copywriting, and photography, all in-house. Located in the heart of wine country, we are able to tailor services to directly meet the needs of this unique industry," says Don J. Huffman, President of HuffmanCom.

"We have chosen a proven team with HuffmanCom and are looking forward to a long term relationship. The energetic people at HuffmanCom are a perfect match for our Castoro team," explains Bimmer Udsen.

Other HuffmanCom clients include ExceptionalWines.com, DaviesGate.com, Nomacorc LLC, Brothers Brewing Company, Coors Brewing Company, The Vintage Bank, Biagi Bros., and more. HuffmanCom is located at 68 Coombs Street in Napa, CA. They can be reached via phone at (707) 257-2585, or via web at: www.huffmancom.com.

The Castoro Cellars Tasting Room is located at 1315 North Bethel Road in Templeton, CA. They can be reached via phone at (888) DAM-FINE, also (888) 326-3463, or via web at: www.castorocellars.com.



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